Campaigns
NEW ACTIMEL TEAM
2010-2014

After the success of the 2004/09 campaign, Danone instructs Pasozebra a New Actimel Team closer to current likes of young consumers. The New Team is created with an immersive profile close to a science fiction hero movie. The commitment in 2013 of the “Actiwarriors” in these worlds, adds a technologic point to the campaigns which gain a higher spectacle and a 360 degrees dimension by adding a new value to packaging and Apps.