In the field of advertising Pasozebra is a world reference in character creation brand. In addition to international campaigns for ACTIMEL Danone other campaigns have been also performed, including: AZUCAR, a shocking campaign emitted in South America; the well-known campaigns of FLAKES and CHOCOFLAKES for Sos/Cuétara, awarded for advertising effectiveness with the award Eficacia 2005 Gran Consumo A, for its complete and extraordinary performance.